Content01 / 22
Calendar
Plan every post for the month or the week, with statuses from Idea to Posted.
IdeaPendingEdits neededApprovedScheduledPosted
MON
TUE
WED
THU
FRI
SAT
SUN
12
13
14
Slow pourREEL · 7:00
15
16
Autumn menuCAROUSEL · 12:00
17
18
19
20
Founder Q&AREEL · 18:00
21
22Croissant macroIMAGE · 11:00
23
246am ritualREEL · 6:00
25
26
27
Matcha dropREEL · 7:30
28
29
Weekend recapCAROUSEL · 17:00
30
31New pastryIMAGE · 9:00
1
Content02 / 22
Content
Every post, reel and story, filed by month and sorted by where it is in approval.
Content03 / 22
Shoot Planner
Concepts, shot lists, hooks and references, shared with clients and creators by link.
November shoot – Maison LunePlanning
Shoot: Oct 24, Kloof St · Posting: November · 24 concepts
+ New shootPlan it with midLy
Content04 / 22
Shoot Gallery
Every delivered photo and video, filed by shoot and ready to share with the client.
October shoot38 files delivered
Channels05 / 22
Social Accounts
Connect each client's platforms once. Publish and report from one place.
Instagram@maisonlune · 12.8k followers
FacebookMaison Lune Café · 4.1k
LinkedInMaison Lune · 820
Channels06 / 22
Ads Manager
Meta and Google Ads results per client, side by side, in each ad account's own currency.
Autumn menu · MetaR2,140 · 1,102 clicks
Café near me · Google SearchR2,120 · 864 clicks
Founder story · MetaR1,860 · 41.2k reach
Croissant drop · MetaPaused
Channels07 / 22
Email Marketing
Mailchimp, Klaviyo and MailerLite results next to the socials, plus an HTML mailer builder.
Klaviyo connectedLiveBest subject lines
“The croissant you asked for is back”
“Autumn menu: first look”
Intelligence08 / 22
Analytics
Every channel's results side by side, so you know what to make more of.
Intelligence09 / 22
Reports
Monthly reports filled from connected accounts, with a plain-English summary for the client.
October reportInstagram · TikTok · Meta ads · Email
Generating…September reportFollowers +1,240 · Top post: Slow pour reel
PDFClient summary
More people found Maison Lune this month than ever. The founder Q&A reached 3× your usual audience.
Intelligence10 / 22
midLy Strategy
Recommendations from what is actually working for this client, refreshed every Monday.
Post more founder reelsYour 3 founder reels averaged 2.4× the reach of everything else.
HighMove carousels to Thursday 6pmThursday-evening carousels got 41% more saves.
MediumMake the slow-pour reel a trial reelYour best performer this quarter. Test it on non-followers.
MediumIntelligence11 / 22
Ideas & Trends
A weekly feed of what is working in each client's niche, with how it would work for them.
▶ 82K TikTok · Café vlog
Opening shift diary
82K views 40× their follower count
How it'd work for Maison Lune: film the 6am set-up from the founder's view, ending on the first pour.
Save ideaIntelligence12 / 22
Competitor Analysis
What the cafés around your client are posting, and what is landing.
| Account | Followers | 30 days | Best format |
|---|
| @thecornercup | 18.2k | +3.1% | Reels |
| @bakehouse.co | 11.7k | +1.4% | Carousels |
| @sourdoughsociety | 9.9k | +5.8% | Reels |
| @maisonlune (you) | 12.8k | +4.2% | Reels |
Intelligence13 / 22
Social Inbox
Coming to midL soon
Instagram · @maisonlune @lerato.k commented: MENU please
Here's our autumn menu. First coffee's on us this week → maisonlune.co/menu
Sent automatically · 3s
Client14 / 22
Client Portal
A private portal for each client. They approve, request edits and download reports there.
getmidl.com/maison-lune
Hi AmélieML
2 posts need your approval
6am ritualReel · Sun 06:00
ApproveEditsAutumn menuCarousel · Thu 12:00
ApproveEditsClient15 / 22
Notifications
Client approvals and internal updates, the moment they happen.
Amélie approved “Founder Q&A”
2 minEdits requested on “Matcha drop”
18 min“Croissant macro” scheduled for Thu 11:00
1 hCreator ticked off 14 of 22 shots
3 hSeptember report is ready
YesterdayClient16 / 22
Assets
Brand colours, fonts, logos and files, always the latest version.
Colours
Brand guidelines.pdf · 4.2 MB↓
Menu photography · 38 files↓
Logo pack · SVG, PNG↓
Saved ideas · 4↓
Workspace17 / 22
Tasks
Your team's workload on one board. Drag a task across as it moves from to-do to done.
To do
Write November captionsFriTN
Done
Autumn menu carouselTueLM
Workspace18 / 22
Approvals
Everything waiting on a client, across every brand, so nothing sits unapproved.
3 waiting on clientsAll clients
6am ritualMaison Lune · Reel
Pending clientLaunch carouselNorthside Studio · Carousel
Edits requestedMatcha dropBloom & Bean · Reel
Pending clientAutumn menuMaison Lune · Carousel
ApprovedWorkspace19 / 22
Deadlines
Calendars due, shoot days and reports out, for every client in one list.
November calendar dueMaison Lune
2 daysShoot day · Kloof StBloom & Bean
5 daysMonthly reports outAll clients
1 weekNewsletter goes outNorthside Studio
9 daysWorkspace20 / 22
Messages
Talk about a client right next to the work, not in a WhatsApp group.
# maison-lune3 members
TNShot list is in the planner. 22 shots for Saturday.
SKSlow pour edit goes up for approval at 3.
Amélie just approved the carousel.
Workspace21 / 22
Meetings
Calls, agendas and recordings, booked with the team and kept with the client.
Monthly review10:00 · Agenda, 4 items
UpcomingAutumn shoot call sheet14:00 · With the creator
UpcomingSeptember resultsRecording and notes shared
DoneWorkspace22 / 22
Members
Add your team and choose exactly what each person can see and edit.
