Everything your agency needs. Nothing it doesn't.
Content, channels, intelligence, clients and team, in one workspace.
Plan the month, then shoot it.
Calendars, statuses and shoot plans for every client, kept in one place.
Content calendar
A calendar for every client with every post on its date, from idea to posted.
- Calendar per client
- Drag posts to new dates
- Instagram-style feed preview
Content statuses
Every piece shows where it stands, so the team knows what needs doing next.
- Pending approval, edits needed, approved
- Scheduled and posted
- One view across every client
Shoot planner
Plan shoots like a producer: concepts, shots, hooks and references in one plan.
- Concepts, shot lists, hooks and references
- Locations, props, wardrobe and pillars as tags
- Targets pulled from client deliverables
Auto-created shoot plan
Answer a short brief and midLy writes the whole shoot from what's already working for your client. An add-on, priced in your currency.
- Concepts built on your client's best posts
- Hooks, shot lists, captions and posting dates
- Free regenerations for any concept you don't love
Shoot share links
Send clients and creators a private link with the view made for them.
- Email code or open link access
- Client approvals and comments
- Creators tick off shots with filters
Every channel, connected.
Connect the platforms your clients already use and publish from one queue.
Social publishing
Approved content is scheduled and published to connected channels.
- Instagram, Facebook and TikTok
- One queue across every client
- From approved to scheduled to published
Email marketing
See each client's newsletter results next to their social channels.
- Mailchimp, Klaviyo and MailerLite
- Campaign stats per client
Know what works.
Analytics, ad analytics and ideas, with midLy to help you act on them.
Analytics
Every channel's results side by side, so you know what to make more of.
- Instagram, Facebook and TikTok
- Follower growth and top posts
- Trends with up and down arrows
Ad analytics
Meta ad results per client, in the ad account's own currency.
- Campaigns, spend and reach
- Breakdown charts
- midLy Ad Insights
midLy
midLy, the AI built into midL, helps your team write and plan faster.
- Captions, hooks and hashtags
- Shoot ideas and briefs
- Runs on monthly midLy credits
Ideas & Trends
A weekly feed of what is working in each client's niche.
- Refreshes every Monday
- Trending ideas, sounds and carousels
- Competitor analysis per client
Clients see exactly what they need.
Approvals, reports and a portal your clients sign into with an email code.
Client approvals
Clients approve or request changes from one link, and you see who did what.
- Approve or request changes
- Who approved, and when
- Undo with confirmation
Reports
Reports filled from connected accounts, laid out the way you choose.
- Choose platforms and sections
- Share link or PDF export
- Same report in the client portal
Client portal
A private portal for each client, with the sections and layout you pick.
- This week's posts, approvals and shoot plans
- Reports, assets and meetings
- Messages with your team
One home for the whole team.
Deliverables, deadlines, shoot dates and chat, with access set per person.
Team Space
See every client's monthly deliverables and where each piece stands.
- Planned, shot, edited, approved
- Deadlines and shoot dates
- Monthly view per client
Team chat and permissions
Talk in one place and choose exactly what each member can open.
- Team chat
- Per-member page permissions
- Profile pictures