From kickoff to report, in one flow.
Eleven steps every agency runs for every client. midL keeps them in one workspace your team and clients share.
Onboard your client
Set up a full client workspace in minutes. Everything your team needs to know about the brand lives in one place.
- Client workspace with brand profile and voice
- Channels, monthly or weekly deliverables and contacts
- Contracts and onboarding files stored with the client
Connect their platforms
One-click connections to every platform your client already uses. Passwords are never shared.
- Instagram, Facebook and TikTok, plus YouTube (coming soon)
- Meta Ads, plus Google (coming soon): Analytics, Search Console, Ads, Calendar, Meet, Drive
- Email tools: Mailchimp, Klaviyo and MailerLite
Find ideas that work
Ideas & Trends builds a weekly feed of what is trending on TikTok and Instagram in each client's niche, ready to turn into content.
- Reel hooks, carousel ideas and scripts
- Competitor analysis per client
- A weekly strategy refresh
Plan content and shoots
Plan the month in a content calendar and pipeline, then build the shoot that delivers it.
- Content calendar, pipeline and monthly planning
- Shoot planner: concepts, shots, hooks and references (incl. Pinterest)
- Content pillars, key dates and shoot locations
Share shoot plans with clients and creators
Send a private share link protected by an email passcode. Each audience sees the view made for them.
- Clients approve and comment on concepts
- Content creators get their own view with filters
- Creators mark shots done as they film
Create faster with midLy AI
midLy writes in each client's voice. It runs on the monthly midLy credits included in every plan.
- Captions, hooks and hashtags
- Briefs, weekly plans and shoot ideas
- Comment summaries
Approvals and client portal
One link. Clients preview, comment and approve without creating an account, and every decision is tracked.
- Preview, comment and approve in one place
- Every approval tracked with who and when
- Client portal with content, files and reports
Schedule and publish
Approved content moves to scheduled and publishes from one queue to the connected channels.
- Publishes to Instagram, Facebook and TikTok
- One queue across every client
- Status from approved to scheduled to published
Team workspace
Your team works in the same place as the content, with clear roles and nothing lost in chat threads.
- Tasks, Team Space and team chat with @mentions
- Meetings, with Google Calendar and Meet links (coming soon)
- Assets, roles and permissions, plus Google Drive files (coming soon)
Track performance
See every channel's results side by side, so you know what to make more of.
- Instagram, Facebook and TikTok, plus YouTube, Google Analytics and Search Console (coming soon)
- Meta Ads results with midLy Ad Insights, plus Google Ads (coming soon)
- Email marketing stats
Report and retain
Branded reports that fill themselves from real data, ready to send before the client asks.
- Filled automatically from connected platforms
- Share as a link or export as PDF
- Also visible in the client portal