How it works

From kickoff to campaign, in one flow.

No more switching tools mid-project. midL is built around the real workflow of a modern agency — onboarding, planning, AI-assisted creation, client approvals, publishing, ads and reporting, all in one place.

01
Onboard your client

Create a client workspace with brand voice, channels, deliverables and contacts. midL learns who they are once — every feature uses it.

Clients › New client
B
Bloom & Bean
Coffee · Cape Town
ActiveRetainer R12k
Brand voice
Warm, witty, never corporate
Channels
Instagram · TikTok · Newsletter
Deliverables
8 posts · 4 reels · 12 stories / mo
Primary contact
Lerato M. · lerato@bloom.co
Brand DNA captured once
02
Connect their platforms

One-click OAuth for Instagram, TikTok, Meta, YouTube, LinkedIn and Google Ads. Tokens are stored encrypted — you never touch a password.

Connections
Instagram
@bloomandbean
Live
TikTok
@bloombean
Live
Meta Ads
Bloom & Bean BM
Live
YouTube
Bloom & Bean
Live
LinkedIn
/company/bloom
Connect
Google Ads
MCC linked
Live
One-click OAuth per platform
03
Plan content & shoots

Build the monthly calendar, fill the pipeline, and plan shoots with locations, gear and call sheets — all in one view.

Bloom & Bean › Calendar — June
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Drag to reschedule
Shoots colour-coded
04
Create faster with Midly AI

Draft hooks, captions, briefs and weekly plans with Midly — trained on each client's voice and your winning posts.

Midly · AI assistant
Write 3 hook variations for a Reel about our new oat-milk latte.
Midly · trained on Bloom & Bean voice
1. "POV: oat milk finally tastes like the bean, not the box."
2. "We tested 14 oat milks. One survived."
3. "Your barista's quiet flex this winter ↓"
Generate captionSuggest hashtagsPlan a week
Learns each client's voice
05
Client portal & approvals

Share a single private link. Clients preview, comment and approve content without an account — you see every decision in real time.

bloom.midl.app · client portal
Reel · 0:18
What am I traveling with?
Caption
Okay...these are my 10 travel essentials for Euro summer 
Lerato
Love it — can we shorten the second cut?
Approve
Request edits
No login required for clients
06
Schedule & publish

Approved content moves to scheduled automatically. Publish to every connected channel from one queue.

Publish queue · today
09:00
Morning post · Bloom & Bean
Scheduled
12:30
Reel · oat-milk launch
Posted
17:00
Story set · weekend hours
Queued
19:15
LinkedIn carousel
Scheduled
Auto-published on approval
07
Run ads in the same flow

Launch and manage Meta and Google ads alongside organic content. Same brief, same brand, same dashboard.

Ads manager · Bloom & Bean
Spend · 7d
R 2 640
ROAS 4.6× ↑
Oat-milk launch — Reels
Scaling
Spend R 1 240ROAS 4.8×
Retarget · site visitors 30d
Winning
Spend R 860ROAS 6.2×
Lookalike · top-purchasers 1%
Testing
Spend R 540ROAS 2.1×
Meta + Google in one view
08
Report & retain

Beautiful branded reports auto-fill from real performance — keep clients delighted and retainers renewed.

June report · Bloom & Bean
Reach
284k
+38%
Engagement
21.4k
+12%
Posts shipped
32
on-plan
Top performer
Reel · "we tested 14 oat milks"
62k views · 4.8k saves · 312 shares
Pin to recap
White-labelled PDF export

Try midL with one client, free.